Seasonal Marketing is a Thing of the Past

We’ve heard it all before – it’s that time of year again, the days are getting gloomier, the temperature is plummeting and because of this, many will traditionally hold-off selling their property until the spring. As a result, the housing market is renowned to slow down during the chilly winter months.

What you may not have heard is that seasonal marketing is a thing of the past!

You may be asking yourself why?

Contrary to popular belief, it is no longer advantageous to wait out the winter season – especially in the vibrant East End of London. Because the modern property market runs on a 24 hour and 7 days a week basis, households are selling faster than ever – no matter what time of the year it is. For instance, Rubicon has proudly sold properties in less than 24 hours in these so called slowdown months.

The changing dynamics of the modern homebuyer means that selling properties is much easier, regardless of the weather conditions. Online marketing now dominates house hunting where one can browse numerous websites from their workplace, the comfort of their home, or even simply from their smartphone. One doesn’t need to wait for sunny weather to see a property. Simply log on, book a viewing and at Rubicon we will literally go the extra mile to collect and drive you to your possible future home.

If done right, it’s actually easier to sell in the winter as there is less competition. Because most vendors traditionally refrain from selling in the frosty period, the supply of houses available tends to be low. However, the demand doesn’t necessarily follow suit. In fact, January witnesses the biggest transfer month –not just for footballers, but for corporations and businesses alike!

With Canary Wharf being one of the largest financial districts in the world, the East End experiences an influx of new buyers looking for homes to purchase immediately at the start of the New Year. Consequently, winter tends to attract the serious buyers thus saving a lot of time attending to the window shoppers.

When it comes to staging your home, the festiveness of winter can actually give you a beneficial edge in the housing market which you wouldn’t be able to in the other seasons. Have your fireplace burning, a welcoming doormat to greet your guests, candles glowing, a coat hanger for wet coats, fresh coffee available and festive aromas flowing throughout. Bonus features only the wintertime is exclusive to.

It may seem like a lot of preparation, but if done correctly, one can exploit the opportunity to present an immaculately kept warm and cosy household that will stick out in the property market during the murky wintery period.

With the demand as high now as it was in the summer, embrace winter and call us today.

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Paul Kirby
Sales Manager
0207 510 9978
Paul.Kirby@rubiconestates.co.uk